Unleashing The World's Next Unicorn!
There's an inflection point that occurs somewhere between productizing your brilliant idea and hitting a sales stride. This is a time when you desperately need revenue but resources like time and money are limited. This is the moment of truth for most startups and early-stage companies.
Unfortunately, far too many amazing SaaS products fail during this pivotal stage. They can't reach their addressable market. They fail to hire the right team. They ultimately run out of cash.
Hiring the right CRO can help navigate through this ultra-important time.
Time and money: two things young companies can't spare. A proven CRO can easily cost $500k+ all in. It's a huge cost, a sizable commitment and there is no guarantee you hire the right person. After all, most startup CROs only last 12-18 months. It's a huge risk.
It's also important to remember the profile of a sales leader isn't always one that is best suited to bring in, well, sales. Many CRO-types want to be strategists, process mappers, and team builders. While just about every young company needs those functions on some level, the most pressing need is likely simple business development.
To put it in simple ROI terms, think about what would be the best use of a potential $500k spend:
What makes the most sense for your unicorn?
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